Lay’s “Unlimited Choices” (Matrix)

This is how this idea was brought to life. Gaby and I had to work the weekend on trying to solve how to launch Lay’s new All Dressed chips in America while talking about over 100 flavors that Lay’s has. I brought up The Matrix and she was like, “Wait is that an idea? Like instead of pills Morpheus offers chip option after chip option?” And I was like, “Oh my God, and he has so many to go through that he has to follow the guy throughout his day, interrupting him with so many choices.

It was beautiful, we laughed SO MUCH while working on this project. It truly was a milestone for us. The shoot was INSANE. We shot with Taika Waititi, we laughed until we cried, we cried until we laughed. Infinitely thankful for this one.

Credits:
CCO: Mark Gross
ECD: Pat Burke
Art Director: Gaby Bates
Writer: Frank Viglione