CLERMONT STEEP: LAUNCHING THE WORLD’S MOST FOCUSED WHISKEY
On top of producing a Super Bowl spot, Gaby and I also launched a whiskey brand from scratch during the production of the big game. This included a full photoshoot and working with animators to build a brand from a loose brand style guide. We do not recommend doing this. Ever.
With guidance from our Creative Directors, we had free reign to develop the creative strategy, tone, and design of Clermont Steep. Jim Beam’s FIRST American Single Malt Whiskey. A whiskey that uses a single grain to create a focused flavor unlike any other.
CCO: Mark Gross
Creative Directors: Alec Jankowski / Elaine Kalvelage
Art Director: Gaby Strnad
Copywriter: Frank Viglione
VIDEOS
The Clermont Steep label would act like a window into a world of focus. A single grain that showed that you can appreciate, flavor, friends, and family with just a little bit of focus.